Wristband Ticketing System for Paris Olympics 2024
At all levels, Paris 2024 seeks, tests and develops innovative solutions to deliver exemplary Games, in collaboration with all stakeholders: 100% renewable energy during the Games, circular economy, certified food, clean mobility for the Olympic fleet, transport in common and means of soft mobility for spectators, biodiversity, water management ... When solutions exist, these Games will be a springboard to change their scale.
Goal of the Project
Ideate and conceptualise services with a two-fold purpose:
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Make the navigation through Marseille easier and more sustainable for the visitors, coming into France to watch the Olympic Games in 2024.
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Services to make sure that the huge influx of tourists/visitors during the Games does not disrupt or cause any hindrance to the life of the local residents.
Problems with the current Tickets
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01
Currently every event has its separate ticket, and hence there is a lot of tickets that need to be printed and a lot of paper is used.
02
The tickets are either sent via post to the buyer or the visitor has to collect it at the venue by waiting in a queue.
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03
Lot of tickets are bought by third parties who illegally resell them without the permission of the Olympic Committee.
04
Tickets are not integrated with the public transport and tourism sectors, so that visitors can experience the host city while attending the Games.
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The Solution
A wearable wristband with a chip inside, where all the ticket data can be stored and it can be scanned to access the venues, to avail public transport and other relevant activities.
Gamification
'The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a service or a product.'
Using gamification in this system will help incentivise sustainable decisions by the users, and the points they gain can be stored in the official Olympic app which may be redeemed as museum passes, travel discounts and so on.
